Web Hosting

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Web hosting is a basic internet service that allows individuals, organizations and corporations to establish a virtual presence on the World Wide Web. Through web hosting, individuals can create personal web pages that serve as a profile page which can be retrieved online by associates and prospective employers.

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Moreover, it can be used as an access point for client liaison, networking or simply as a means to meet other people through the internet. For entities on the other hand, web hosting services create an online channel that allow their various publics to access company services, programs and pertinent corporate releases in the objective of establishing a virtual database, an information network or an alternative channel for their commercial activities.

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A web hosting contract usually involves the services of a web hosting provider (called the web host) and a client (called the user). Under a typical set-up, the web host is a company that owns and operates a server. The web host generally provides server space as well as internet connectivity to the user. A more intricate and costly web hosting service is termed as colocation. Under this arrangement, the client is the owner of the server and the web host merely provides physical space for the client’s server while rendering related technical service support.

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Hosting services are available in various categories to range from free, advertisement-supported hosting which provides limited functionality to the user; the cost-effective pooled type of hosting that provides shared services among different clients; and down to the more technical forms of web hosting which includes colocation and clustered hosting.

Clients can choose from the many providers that would meet particular hosting requirements as well as cost and application preferences.

Domain Names

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The term ‘domain’ is probably the most known word in the world of internet. It is probably the most important word as well. Your domain is what differentiates your website from others.

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Even though domains are widely accepted as one of the most important aspects of your internet presence, a lot of users still don’t know what exactly a domain is, or the different kinds of domains that are available and the significance of each type.

Let us first look at what a domain is. Firstly when you host your website with a web hosting service provider, your website is uploaded to the servers of your web hosting company and each server on the internet has its own address called as an IP address. A typical IP address looks something like this: 192.168.1.12. Now obviously remembering such numbers are quite hard and quite impractical as well. Also such numbers cannot be branded as well by website owners. Hence the need for a domain name arises. Your domain name is a easy to remember name referring to your company name or product or services you are selling or any other name you choose which you feel sounds right and can be developed as a brand.

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The domain that you register points to the IP address of your server so instead of typing the confusing and complicated server IP address, one can simply type your domain name in their browsers to access your website.

Domain names are of course much more than mere names that make it easy to access your website. Choosing the correct domain name could mean make or break for your online venture. A domain name that is easy to remember, offers excellent branding opportunities, refers directly to your products and services or contains keywords that people generally use to search for similar products and services could make a whole world of difference on how successful you are on the internet.

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Apart from your actual domain name, there are plenty of different extensions available. The most common and sought after extension is the .com extension. This is typical what anyone wanting to register a domain searches for first. But even if you don’t get your desired .com extension, you need not worry anymore since there are plenty of other choices available. Some of the other extensions besides .com are .net, .org, .edu, .info, .mobi, .biz, .tv, country specific extensions like .com.au if you are living in Australia etc.

Although each of the extensions have their own purposes, but nowadays doesn’t matter what your purpose is, if you want to register your domain and you don’t get your desired .com extension, you can easily register your domain with any of the other extensions without making any difference to potential users of your website.

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Nevertheless lets take a look at some of the other extensions mentioned and the purpose for which they were originally meant for: .net – This extension was meant for companies doing business on the net or internet service providers. .net.au - The Australian version of the above. .org – This extension is meant websites of non-profit organizations. .org.au – The Australian version of the above. .edu – As the name suggests, this extension is meant for educational institutes .info – This extension is meant for websites that provide information about any particular topics. .mobi – This is relatively a new extension and is meant for websites that want to be accessed via mobile devices such as your cell phone or PDA. .biz – This extension is meant to denote that your website is a business website. .tv – This is the country extension for Tuvalu but it is used mainly for those websites that are related to the media or specifically to television.

As mentioned before although each domain extension had its own purpose, you can go ahead and register them doesn’t matter what your goal is for your website. In fact most companies or even individuals prefer registering their domains on all the available extensions to help in branding and exclusivity for the main domain name. No matter what the extension you choose, you should always choose your main domain name carefully since it could make the biggest difference in success or failure of your online venture.

How To Pick a Domain Name

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Picking a domain name should be easy, right? Why, I’ll just use my business name. Not so fast, Sparky. A good bit of thought should be given to selecting a domain name.

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A Cautionary Note

Picking a domain name is like getting married. You are going to have to stick with it till the bitter end. People that use your site will come to know it by the domain name. Repeat visitors will often simply type in the domain name to get to the site, better known as “type in traffic”. As an example, do you search for “Amazon” when you want to buy a book or do simply type in amazon.com? If Amazon were to change its domain name to Desert, there would be a lot of confusion. The same goes with your domain. Once you pick something, stick with it.

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Your Choices

Well, the obvious choice is your business name, but it may not be the best. There are four significant issues to consider.

First, is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises if you have a long business name or have plural words. “Halstatt’s Rip’n Marketing Campaigns, Inc.” is going to be a horrible domain name. Clients are going to find it difficult to type in such a domain name.

Double letter problems are a second issue that is entirely unique to the Internet. What if Sams Salon wants to use its business name as a domain? The “s” at the end of first word and beginning of the second can cause confusion. Is the domain name Samssalon.com or Samsalon.com? Confusing your users is a bad way to run a site.

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The third issue concerns the nature of your site and search engine optimization. If you are shooting for a particular keyword phrase, you may be better off using that keyword phrase in your domain name. Google, for instance, looks at the domain name when evaluating a site. If the words in your domain name are spaced with dashes, many believe it will help in the ranking process. This is why you see so many xxx-xxxx-xxx.com domain names on the net. If your business focuses on a very specific area, strong consideration should be given to using relevant keywords in your domain name.

Finally, your domain name should end in “.com” and I don’t want to hear any argument or see any rolling of the eyes. The simple fact is that when people think of sites, they always type in .com. Yes, there are other extensions and .us, .net, .biz, etc., may seem unique, but it kills your traffic. Pavlov and his dog experiments had it right. People have been mentally conditioned to type in .com, so don’t select any other ending. If you do, a smart competitor will register the .com version of your name to get some free traffic. If you are really lucky, a porn site will do it!

Take a breath before you select a domain name. Like a spouse, it can be either a good or bad choice.